Turn Your Idea Into a Great Product
With over 15 years of experience as a product development leader, I provide expertise in strategy, design, user experience, and team management to help companies create and launch exceptional products that drive growth and satisfaction. Let's embark on your product development journey together.
In the early days of my 15-year professional journey, I concentrated on creative design, brand identity, and marketing. This foundation paved the way for the following decade, during which I dedicated myself to product innovation.
Over the last ten years, I have achieved significant milestones: Spearheading the design and development of an A/B testing platform, which, within five years from its inception, was acquired by a top player in the CRO space.
Later, I transitioned to a Facility Management 100k+ employees corporation, directing product discovery and design for two award-winning predictive maintenance apps. These apps utilised IoT and machine learning technology, giving me necessary expertise working with cutting-edge technologies.
Most recently, I spent four years designing and developing products for a blockchain tech startup recognised by LexisNexis as one of the top 100 most innovative companies on the planet with a mission to transform the world from Web2 to Web3.
Great businesses that trust my experience
With both technical and commercial skills under my belt I can bring a vast experience and robust corporate background to your company table
10+ Years of hands-on experience in applied Design Thinking process
End to end service is client engagement, requirements gathering, market research, road mapping, user flow mapping, wire-framing, rapid prototyping and UI/UX design
Product Design Articles
While my writing endeavours may not be frequent, when I do put pen to paper, it's typically to explore the intersecting realms of User Experience (UX), Business Strategy, and Behavioural Design.
Thriving to help impactful business grow
As a seasoned Product Development Executive, I offer my expertise to help startups and established businesses thrive. My services include product strategy, market analysis, cross-functional collaboration, and product design & development.
Product
Strategy
Developing and refining the product vision, goals, and roadmap to align with the organisation's overall objectives.
Product Launch >M Strategy
Develop and execute a comprehensive plan to bring the product to market, including pricing, positioning, and promotional strategies.
Market
Analysis
Conduct thorough research on the target market, customer needs, and competitive landscape to identify opportunities and threats.
Cross-functional Collaboration
Facilitate collaboration and communication among various departments, including engineering, design, marketing, and sales, to ensure a smooth product development process.
Product Design & Development
Provide expertise in UX/UI design, user testing, and prototyping to create user-centric products that meet customers' needs and expectations.
Risk
Management
Identify potential risks and develop mitigation strategies to minimise the impact on product development timelines, budgets, and quality.